Campari

Renowned for its deep red color, Campari is an Italian-made alcoholic liqueur - more commonly referred to as an aperitif - and is derived from a proprietary blend of herbs and fruits, including chinotto and cascarilla. Considered a type of bitters, this ruby red sipping liqueur was originally colored using carmine dye made from crushed cochineal insects (the brand has since discontinued using carmine as of 2006). First developed by liquorist and Italian native Gaspare Campari in 1860, Campari is now manufactured by the Campari Group; more specifically, the Davide Campari Group - a multinational corporation that represents over 50 brands, including Aperol, Appleton, Cinzano, and SKYY Vodka. Campari is one of the world's most favored cocktail additives and is used in several exceptionally popular mixes such as the Americano and Negroni. Wonderfully complex and layered in bitter, sweet, and spicy, this exceptionally crafted liqueur is sold in over 190 countries - offering the taste of an Italian coastal sunset set in every sip!